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2.26.16 Issue

by Annette van de Kamp-Wright

Annie Nogg was born and raised in Omaha. She is the daughter of Patty and Steve Nogg and together with her husband Todd Jason and their two daughters, Sydney and Emily, lives in San Francisco.

“Even though I haven’t lived in Omaha for over 15 years,” she says, “I will always call it home. I have so many positive memories that took place at the Jewish Community Center, Beth El, Peony Park and the Bagel Bin, to name just a few. Many of my closest friends are people I met as a child. But the main reason Omaha will always be so significant to me is because my parents, siblings, nieces, nephews and many others I have a close connection to are still there! When I describe my upbringing, I feel proud to share that I was truly raised by a “village.” I feel the comfort and support of that tight-knit community, no matter where I live.”

Today, Annie works as a life coach. While the concept of the life coach is not entirely new, it hasn’t been around long enough for everyone to know exactly what it is. Annie explains:

“Life coaching is a resource that helps people figure out where they currently are in their lives and where they want to go in the future. I see my job as walking alongside clients to offer them outside-the-box tools, support and accountability as they find their own answers, as opposed to my giving them advice. What a freeing concept, as we are always receiving unsolicited advice from others about what we should do!”

Annie predominantly works with young adults who are in some type of transition and seeking a new direction. That can range from career choice or a geographic move to family or romantic relationships. Her work is done primarily over the phone, which allows for the ideal client/coach relationship, unfettered by geographic distance. Annie has many clients who live in different time zones; there is even one in South America.

“I firmly believe every person benefits from life coaching as a resource,” Annie says. “Many times, the clients I have worked with have come to coaching because they want to work on finding more purpose in their careers. That conversation quickly broadens into other aspects of their lives, and how they interweave.”

Annie has seen a wide variety of those “other aspects,” such as dealing with illness and/or death of a parent, leaving a job situation that made the client miserable and finding a completely new career, and the need to increase self-love and self-confidence.

“The coaching I provide is co-active,” she adds. “That means it can address any topic from money, to career, to confidence in relationships. It’s about asking thoughtful questions for the clients to answer, rather than telling them what to think. The way I see it, it’s their life — who am I to give them advice? My job is to guide them to their own answers. In case someone is looking to improve their financial situation, the conversation can lead them to shift their perspective or hire a financial planner. Between my holding them accountable, and them finding their own wisdom, they will find out what the right direction is for them.”

A life coach is not the same thing as a therapist. While they are often compared, coaching is unique in the sense that it allows people to look at where they presently are and where they want to go.

“In coaching, there is no diagnosis; clients are seen as ‘naturally creative, resourceful and whole.’ Although, it is not uncommon for people to work with a life coach and a therapist simultaneously, since they complement each other well.”

On her website, Annie Nogg writes:

“I became exposed to coaching when I was at a crossroads myself. I didn’t know how and if to move forward in my career at the time, and I struggled with the idea of where to call “home.” Coaching was exactly what I needed at that time. Working with a coach helped me to get clarity, explore options, and take purposeful steps forward.”

Clarity, exploring options, and taking steps forward: that sounds pretty good. For more information about life coaching and to find out what Annie is up to, visit